15 Successful Steps to Event E-mail NetworkingSep 09, 2016
E-mail is not only efficient, it is also an effective way to communicate information. From a marketing position, e-mail allows the event marketer to test a variety of messages, create links to the organisation's web site, gather information electronically, and encourage faster and higher response rates while saving money.
Here are 15 successful steps to event e-mail networking;
Getting Started For Networking
Join discussion lists, subscribe to newsletters and magazines, and participate in Usenet newsgroups. Offering assistance and expertise on a particular subject or asking for help will begin the "know, like, and trust you" part of the networking process.
Determine the introduction policy of each forum and send out an introduction about you and your firm. Include information on who you are, what you do, and what kind of clients you are looking for.
With each request for help, answer to a question, introduction, or other e-mail correspondence, include a signature file where it is appropriate. I do participate on lists where no one uses a signature file, so make sure that you follow the list protocol when using signature files.
By far, this is one of the most successful networking tools. An autoresponder automatically sends out information from a simple e-mail request sent to it. They can be used for so many things, including:
- Product/service information
- Hiring help
- Training help
- Article distribution
E-mail cannot be used to send ads to folks who have not requested the information. However, you can run ads in various e-mail forums, ezines, and newsletters. Be very sure to check forum protocol on this usage.
There are many firms that can actually deliver their product via e-mail. Consultants, software companies, authors/writers, and trainers can transport their product and service via e-mail, reducing costs significantly.
Timely updates, greetings, or, in some cases, general information can be distributed via e-mail. Follow-up is something done with existing clients or persons who have expressed an interest in future contact. It isn't follow-up if there has been no previous request for information.
Being able to reply quickly and efficiently to event guests' requests, questions, and complaints is an extremely valuable networking tool.
Newsletters and Articles
One of the most important tools available for establishing credibility is the use of articles you have personally written. Submission of those articles to targeted newsletters and ezines is quite effective. Once you have enough material, you can even start your own newsletter.
Many editors of both online and offline publications prefer to receive press releases via e-mail. As with all other forums, it is necessary to ascertain that the editor does indeed want releases via e-mail.
Most really useful e-mail lists and newsgroups are moderated, meaning there is a person who is responsible for keeping the group on track, preventing the wrong type of messages from appearing on the list. You can start your own moderated group, or you can volunteer to "guestmoderate" a group you are comfortable handling.
You can use e-mail to announce, run, and promote a contest. Again, be sure to check the forum policy on contests before posting any kind of announcement to that forum.
E-mail is a powerful research tool. It is very easy to send requests for information via e-mail.
E-mail can keep you organised and productive. Through the use of filters (mechanisms in your e-mail program that automatically sort your mail for you) and a set of masters (e-mail messages already written that you can send in response to frequently asked questions or commonly requested information), you will find that you can handle hundreds of e-mail transactions in just a few hours a day.
It is through your personal correspondence that you will intimately get to know people, and they you. It is not only possible to "read" people via e-mail (and therefore get to know, like, and trust them), but is almost impossible not to be able to do so, as long as you are aware of personality styles.
About the Author
Posted by Erkan OGULGANMIS
Erkan OGULGANMIS Graduated from Army War College, completed MA degree in Ankara University on Global & Regional Studies, studies law in Istanbul University. Works in MEETINGHAND Online Solutions Co. as Business Development & Sales Manager.