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Hidden Pitfalls of Event Planning

Aug 29, 2016

Each year the number of events we plan are increasing on a parabolic scale. But, as leaders planning more events than we care to think on in one year, either we are too busy to plan effectively or we just simply do not think it falls into the scope of our role. So, what should we do then? Since we can not avoid from increasing burden of planning and management in event industry, we may try to avoid couple of worst event planning mistakes listed below.

Lofty Speaker Expectations

Your speaker may be very popular but s/he may not be right for your audience. Conduct thorough research and level your expectations to avoid disappointment. Stay balanced and no longer focus on people, roles, titles, etc.

Poor Communication

The latest thing in conferences and special events is to avoid letting conference attendees know who is speaking on which day of the event. Not sure of the logic surrounding this strategy, but it fosters poor communication and stifles the ability to plan accordingly. Avoid it like the plague with the following suggestions in mind:

  • When people register for the event, capture information about them. Do something with the information besides printing out flimsy name tags.
  • Distribute countdown communiqués leading up to the event.
  • Recap the day with points to ponder version speaker highlights.
  • Send complementary information for out of area visitors (e.g.area demographics, near by restaurants, local radio stations, peak hours of traffic, major points of interest, as well as a mini-map of the church/building of the event).
  • Never get so big you feel only God needs to know your every move. When you value people, you communicate with them and keep them in the loop of developing progress and changes in scheduling.

Wrong Place, Wrong Person

Make sure you have the right people serving, greeting, ushering, selling products, etc. People who enjoy serving others make the best people for interacting and accommodating your guests. The best ushers and servers are those who are friendly, kind, and serve with genuine love. There is nothing worse than feeling like you are interrupting something or like an outside intruder attending a private special event. You walk away thinking, hmm…if you didn't want me here, why did you invite me?

Aloofness

As the host of your event, engage and speak with those who have taken time out of their busy schedules and paid hefty fees to come to your special event. Make a special effort to go out of your way and speak to someone you do not know. Hey, take a few minutes to see how they are enjoying and benefiting from the conference. Most importantly, just get to know them and do not just engage and speak with leaders you already know.

Here is a suggestion to spark a conversation. Ask your guests if they are comfortable. There is nothing worse than sitting jam-packed in a small building in dead summer sweating bullets through your stockings, skirt, and well- pressed suit. When you know they are hot, you can crank up the air. Well, you know the scripture; you have no air because you did not ask if anyone was hot! Seriously, this may appear to be a no brainer, but how many people have ever asked you if you are comfortable/uncomfortable with the temperature in the building? Better yet, how many hosts have ever personally spoken with you? Make the extra effort to connect with others. Who knows what you will find out?

Failing to Count up the Cost

When setting the price for your event, be sure to consider everything (for example, the price of food, handout materials, parking, etc.) This will enable those who are attending to be fully prepared with how much money they will need. As the event planner, be careful to count your costs meticulously. You can certainly be left with a bag full of bills for which you are responsible to pay once everyone has gone back home.

Underestimating Time

Look at how long it takes to magnificently plan a wedding. Planning an event is not as easy as slapping something together in a flash. It takes ample time to thoroughly plan a successful event. Give yourself the gift of planning and overestimate the amount of time you will need to pull all the details together. Our recommendation is no less than 1 year for a small to mid-size event.

Can't See the Big Picture

Don't just wallow like a pig in every muddy detail, but look up and see the vision of your event, seminar, or conference. Be sure to write out measurable goals and objectives. Having clear goals, objectives, and a vision determines a successful event.See the big picture written on a blackboard Going It AloneExercise a team approach and enlist the help of an event planner, family, friends, and other professionals instead of biting off more than you may be able to chew. You may want to consider co-sponsoring an event with another business or an established ministry or charity. Be realistic about what you can accomplish in your event planning.

Poor Promotion

Once you are clear on your vision, goals, and objectives, you can begin to spread the word about your event. There is nothing worse than planning a spectacular event to which no one or the wrong people show up. Be unique and memorable in how you spread the word. We are all bombarded with invitations to events, classes, and seminars. Stand out, be bold, and say the same things we hear all the time in a fresh, new way. You may consider hiring a designer for your website and invitations.One of the joys of our leadership calling is the opportunity to positively influence others in our meetings, conferences, and special events. As a leader planning and organizing an event, you are providing a service. Yes, hosting a conference is a lot of work. But if you implement the above suggestions and avoid these mistakes, you should end up with an event that brings success.


About the Author

Erkan OGULGANMIS

Posted by Erkan OGULGANMIS

Erkan OGULGANMIS Graduated from Army War College, completed MA degree in Ankara University on Global & Regional Studies, studies law in Istanbul University. Works in MEETINGHAND Online Solutions Co. as Business Development & Sales Manager.