How To Live Stream An Event?Jun 22, 2017
Live streaming has become an increasingly valuable asset for event planners in recent years. It has provided a way for companies to reach a global audience and make their brand known to people who would otherwise never have a chance to attend a live conference.
On the other hand, live streaming is an easy way for presenters and conference organizers to exponentially grow their audiences. Because the number of people who can attend a presentation or a conference are limited due to the expenses associated with travel, as well as the challenges of going out of town and being away from the office and home. However, presenters and conference coordinators can bypass these challenges and reach a remote audience with a live stream.
So, once you know how to live stream an event, the rest is all about putting the steps into practice and encouraging viewers to tune in and invite as many friends as possible.
What is the best way to live stream an event?
Actually, there's no one way that works for everyone, but here I compiled a few strategies that event planners have used with great success before. Hopefully, some of them will work for you too.
Don't be the sole talker during a live stream
As the host of a live stream, it could be understood that you wish to share a lot with your audience. However, it's not a good idea to broadcast your event continuously without allowing your audience to express their ideas and feelings. Making it a two-way conversation and giving your viewers enough time to digest the information and allowing them to ask their questions is always a better technique. This will definitely allow everyone attending your event hear each other and be heard by others. Your audience can also submit their questions via social media. But regardless of how it goes, don't be the sole talker during a live stream.
Prepare a sufficient amount of content
Generally in visual communication it's important to keep videos short and straight to the point, preferably 2-3 minutes but in a live stream, however, the opposite is generally true. People tuning in your live stream expect meaningful content, and if the stream ends after five minutes, they may have negative feelings easily towards your event.As a general rule, it's said that a live stream should be at least 20 minutes at the minimum at events. In addition, longer videos also mean more time for people to jump in midway through.
Test your broadcasting systems
Knowing how to live stream an event entails performing a series of test runs. All sorts of issues like a bad Wi-Fi connection can be disastrous, and you don't want to wait until the actual live stream has begun to find out the connection is bad. Test everything ahead of time so all the technical glitches can be sorted out. Testing should be done at the venue and at the exact location where you plan to hold the stream.
High Definition or Standard Definition Stream in?
Video quality is important, which is why we usually want to broadcast in HD. However, keep in mind that not everyone can view in HD. There are also some people who will opt for standard definition. It's recommended that you perform a speed test and stream at half your upload speed.
Broadcasting an event requires more than a smartphone. For a certain level of quality, you need some basic equipment. To my opinion, the following are the minimum requirements;
- Platform: You need a platform plan with cloud service to broadcast your event right as it's happening. Most hosting platforms also include features like audience tracking, analytics, and dedicated 24/7 support.
- Producer software: You need the right apps in order to stream in HD via any device whether it is a desktop or a mobile device. The right software also allows for additional functions, such as broadcasting your desktop screen and creating a dual-screen presentation.
- Broadcaster: A broadcaster is a device you can hook up to a conventional digital camera to enable live streaming. This allows for broadcasting directly to your audience with a simple Wi-Fi, Ethernet port, or modem connection. Some broadcasters also come with a joystick, so a tripod-mounted camera can be remotely controlled.
- Studio Switcher: The person manning the central command center needs to have the right software. With the right software, the designated personnel have access to multiple features, such as enabling multi-view display, streaming via multiple platforms, bonded streaming over multiple Internet connections, etc.
Promoting Your Stream
You also have to heavily promote the live stream both before and during the broadcast. This is where being social media savvy pays off. Use Facebook, Twitter, and even newsletters to remind attendees of the event date and time with clear, step-by-step instructions on how to tune in. Most streaming platforms also include an invite button that viewers can use to invite family and friends. Encourage guests not to be shy about hitting that button. This goes for both guests attending the live event and those tuning in via stream.
You should continue to promote the broadcast even after the event. Upload the stream on your site or YouTube and continue to promote the content so that it gets additional views from those that missed the live taping.
Reach a Whole New Audience with Live Streaming
Once you know the best way to live stream an event and put the method to practice, you will gradually grow your audience beyond your locale. While investing in live streaming does have a learning curve and a monetary overhead, but we know that it will pay itself off ten times over if you stick with it.
About the Author
Posted by Erkan OGULGANMIS
Erkan OGULGANMIS Graduated from Army War College, completed MA degree in Ankara University on Global & Regional Studies, studies law in Istanbul University. Works in MEETINGHAND Online Solutions Co. as Business Development & Sales Manager.