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Why Do People Attend Events

Apr 08, 2016

So many events organised all around the world each year and millions of people attend them. When I say many, I really mean it. According to ICCA statistics, 4765 international events organised in 2014 and 2,091,875 participants attended to them from all around the world, showing the size of human mobility in event business.

Because the main purpose of events is to bring people together and create an environment of synergy, all participants of events come from different parts of the world and most of the time, they spend their own money and time. They leave their homes and they have to travel a long distance to reach event scene. But why do people suffer all these difficulties? What are their motives? Some of you may easily claim that, their primary motive was money, however when you go deep into the story, you come across different reasons.

Each of the participants has their own expectations and reasons for attending an event. Among them are business and self improvement takes the lead, but not the whole. There are also some colourful reasons as well. Here are some of them;

Networking

Usually participants attend events, according to their occupation in their normal life. Because, they know very well that it's important to come together with other colleagues and exchange ideas with them. On the other hand, face to face social contact still preserves its primary role in human relations, that's why most of the time people attend events to meet their counterparts in real, shake their hands and look their eyes, so that they can build more confident relations. This unique opportunity gives them to establish links to create a synergy and set up their interaction network. Therefore, events become a perfect place for meeting with other people and establish communication lines. It's not only to meet with the people of same category of occupation but it's also possible to meet with your customers in an event, which gives an excellent opportunity to boost your business. Briefly speaking, most of the people go to events for establishing a network, they planned to be involved in and enjoy it's benefits.

Developments & Improvements

By attending an event you may both develop your business and improve yourself. Most of the time an event means new opportunities for finding new markets and new customers for businessmen. You can find partners and sign contracts in an event or sell your products. But events are not not only a good opportunity for developing your business, but also a good for your personal improvement. During an event you meet people from different cultures and perspectives who may inspire you in many ways and let you conceive your problems in a different approach, so that you may find practical solutions for them.

On the other hand, attending events is a highly social activity which enriches your personality by adding new friends on your contact list, new sightseeing places in your memories, new tastes in your menu, way of eating, drinking or making jokes etc. The list may be extended. But as a result, each event you attended, adds new quality in your personality and gives you a wiser manner.

Education

Especially scientific events are organised for educational purposes. Many people attend those event either educate themselves or others. Thousands of scientists travel to attend events each year just to share their experiences and findings. For some of them presenting a paper in an event means climbing stairs of their academic career and increasing their academic scores.

There are also many events, in which participants are invited for workshops and discussion groups so that, they may exchange their ideas and join discussions. Besides, some events are held in a place, where exactly the place itself was the reason of the event, so the participants travel the event scene and get the feeling directly.

Listen to Important Speakers

Nick Morgan, Professional Speaking Coach, explains the impact of an keynote speaker as "Point of a keynote speaker is to change the minds of a group of people, to persuade them of something they hadn't seen, known, or believed before. A keynote speaker is a temporary tribal leader who can move an audience to action. A keynote speaker has the opportunity to take an audience on an intellectual and emotional journey that can propel an audience to a new place, position, or outlook. People only take action because of other people, and a keynote speaker has a unique opportunity to do exactly that." That's really a perfect definition of a keynote speaker in an event.

So many people attend to events only to hear the word's of a speaker. On the other hand, for many event planners a speaker with a huge fan group behind means a high revenue. So, your speaker's quality also defines the quality of your event.

Spying About Competitors

Spying is a mandatory part of being successful in business. It's also a great way to build connections. We can easily say that, an event is a perfect place to collect information about rivals and their latest techniques. Better that that, spying is a legal thing in an event. So, many people attends events to understand and learn what was going on in the market and what were their rivals doing so far. It doesn't mean that the participants copy what they see in their rivals stands but instead, they get inspirational ideas and innovative ideas, even better solutions when they saw what their rivals done. So, we can say that, spying is a prominent motive for attending an event.

Exotic Locations & Feeling of Escape

Attending to an event is the perfect reason to take a break and travel to a brand new destination, you've never been before. Eventually, people can get tired, feel bored, want to escape and most important –don't want to go to work- sometimes. So pack up quickly, attend an event and leave everything behind for a few days. All of us want to visit somewhere new, right?


About the Author

Erkan OGULGANMIS

Posted by Erkan OGULGANMIS

Erkan OGULGANMIS Graduated from Army War College, completed MA degree in Ankara University on Global & Regional Studies, studies law in Istanbul University. Works in MEETINGHAND Online Solutions Co. as Business Development & Sales Manager.