SEO Advice for Event Web Pages: 4 Essential Keys for SEO
Search engines are the most commonly used tools for searching information in internet and the rate of search engines among info sources approaches at a number of 93% nowadays. This rate shows us the importance of search engine optimization (SEO) for web pages. SEO takes detailed hard work, time, knowledge and tracking. This article is about simple, basic but essential SEO rules. If you follow these rules, your event web site can easily be displayed on the upper places of t searching results.
Some Basic Rules For SEO
Copied contents (copy+paste) is the biggest reason why your web site is NOT at the top spots. Search engine bots are developed with the algorithms that can detect if your contents are copied or original. Contents in your web site MUST be created originally by you, this is the number one SEO rule. So, different and original contents should be created for each event.
"Bounce Rate" is the rate of people who visited your page but left it without going anywhere else on site. Bounce rate can be tracked with Google Analytics very easily. This rate should be as low as it can be. Because the lower bounce rate means that, your visitors enjoyed what you did in your web page. According to my researches, ideal bounce rate for event web pages supposed to be 55% and less. This rate was calculated by using Google Analytics bounce rate data for 18 event web pages, with its approximately 45,000 page displays by more than 20,000 participants.
Right Title and Description Choices
Title field is what people see at top of the browser and at the results of the search engine. Description is the field where – as the name implies – a brief description partakes and it is displayed at the search results. It is important that these two fields need to have the best sentences that explain the content of the page, as well as the need of including the most searched words. You can use Google Trends or Google AdWords Keyword Planner tools to learn what people search for and how many times they searched these before. Don't forget that keywords should not be over-repeated at your title and description and they should be compatible with your keywords at your site's content.
In our research on academical events, we found that, the rate of mobile display of event pages was 20%. This rate may even be much more higher at events in which average age of participants was lower. Also, desktop and mobile searching results are never the same at the searching engines. Non-responsive (not mobile compatible) pages are displayed at lower rows. Google even shows you if the page is responsive (mobile compatible) or not and this is an extra reason for the researcher to click to your site. You can see a mobile searching example below:
Preparing a responsive web page doesn't mean making different web pages for desktops, pads or mobile devices. It means that your web page will have a "responsive design" and users are able to go through your page freely. For example, if you were to open MeetingHand's Live Demo event ICOM16's web page from desktop and mobile, you can see that same content is optimized for both displays.
SEO is not fooling the search engines, it is on the contrary being totally natural and make this naturality "search-engine-detectable". Make web pages that people may actually like! Search engines can easily detect the sites loved by people. Thats why, set up a Google-friendly site, never make spams!