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Tips for Planning Keynote Speaker Events

Oct 19, 2016

Keynote speakers are often selected to raise interest in a particular event, such as a conference or a large meeting sponsored by a corporation or association, and draw attendees to attend that program. Selecting a keynote speaker who is well known for his or her expertise in a particular field, or who has wide name recognition due to other accomplishments, will probably raise enthusiasm among prospective attendees for a meeting or conference.

A keynote speaker may work independently, be represented by a speakers bureau, or by a new crowdsourced model website. In the event that a speaker is represented by a traditional speakers bureau, a commission, typically 25%–30%, is due; however, this is traditionally and ethically absorbed by the speaker rather than the client, so that the fee remains flat and transparently priced to the client.

So, what should you know if you want to hire a keynote speaker? Let's start by considering the basics.

Types of Keynote Speakers

A professional speaker gets paid to provide keynotes, workshops, seminars or breakout sessions at international meetings and events. Options are available on virtually every topic including leadership, management, marketing, sales, customer service, teamwork, education, diversity and more.

Keynote speakers, who range in presentation style from informative to arresting and even outrageous, may also bring traditional performance skills to the stage, such as a flair for comedy, drama or eye-catching stunts. All aim to provide inspirational, motivational or attention-getting programs that challenge individuals and companies to raise the bar personally and professionally, overcome challenges, and see the world from fresh viewpoints.

While standardised presentations are available, professional speakers are most effective when they provide customised speeches tailored to your business, helping put attendees in the right frame of mind and providing viewers with immediately actionable advice. When looking for a keynote speaker, start by considering the role the speaker will play for your conference program, as many types of key note speakers are available, such as: Motivational Speakers, Inspirational Speakers, Corporate Speakers, Thought Leaders, and Authors, Educational Speakers, Training and Development Pros or Futurists and Trend Experts.

Ask yourself: Which is appropriate for the audience and program in question? Next, think about the results you'd like to achieve, and why you want to hire a keynote speaker, with common reasons including to:

The Role of a Keynote Speaker

A keynote speaker serves many roles at an event, as determined by the client's specific needs, but several common functions they might provide include:• Setting the tone for new programs, initiatives or business ventures, and providing a message that reinforces the cornerstone theme for the event.

  • Engaging, exciting and motivating attendees, helping raise interest and awareness for issues, events, and topics of growing interest.
  • Inspiring individuals, teams and entire organisations to heightened levels of performance or growth and development, and encouraging them to venture beyond perceived limitations.
  • Providing training workshops and seminars that impart new skills, talents and insights to the organisation, and provide for positive learning transfer.
  • Offering expert insight into evolving global trends, business markets and issues that impact both individuals and corporate enterprises, and giving audiences an advance look at what tomorrow might bring.

Tips for Planning Keynote Speaker Events

Ready to plan your special event? In addition to determining the right kind of keynote speaker to kick-off your event, who can either be engaged directly or through a speaking bureau , it pays to consider a few practical tips.

Start by establishing a date, time, budget, location and venue for the meeting, and contemplating which professional speakers can service both the industry and area. Also take into account the type of presentation you'd like to offer audiences, and in what form (master class, after-dinner presentation, seminar, inspirational morning kick-off, workshop, etc.) the message is best delivered.

Note that speakers differ in their specialties as well: Motivational speakers often promote growth and positive action; inspirational speakers fuel change and encourage peak performance; and keynote speakers inform, excite and drive greatness on the personal, professional and organisation levels. All play useful roles in ensuring a successful event.

You'll want to keep in mind the following when planning your next convention, tradeshow or meeting as well:

  • Clearly establish the purpose, topic and vision for the event up-front
  • Consider audience makeup and demographics, and the type of speaker most likely to resonate with them
  • Ask professional colleagues and connections for keynote speaking references and recommendations
  • Think about which types of speakers have been successful in the past with similar audiences
  • Make sure you align keynote speakers and topics with key decision makers' vision for the program.

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About the Author

Erkan OGULGANMIS

Posted by Erkan OGULGANMIS

Erkan OGULGANMIS Graduated from Army War College, completed MA degree in Ankara University on Global & Regional Studies, studies law in Istanbul University. Works in MEETINGHAND Online Solutions Co. as Business Development & Sales Manager.