R&R Symposium

Root & Rise Symposium, hosted at Roanoke College, is a cannabis industry conference focused on the future of legal cannabis in emerging markets. Bringing together business leaders, policymakers, researchers, and operators, the symposium creates a space for informed discussion, practical insight, and meaningful connection across the cannabis ecosystem.

Designed as a two-day experience, Root & Rise blends structured programming with intentional networking. Attendees can expect conversations around cannabis policy, market development, licensing pathways, and the evolving role of hemp businesses entering regulated cannabis. Sessions are grounded in real-world experience, with a focus on what’s working, what’s not, and what comes next.

Set in the Blue Ridge Mountains of Virginia, the event goes beyond a traditional conference environment. Programming is paired with offsite experiences and campus-based activities, creating opportunities for deeper connection, fresh perspective, and open dialogue. From guided discussions to informal gatherings, the format is built to encourage participation—not just attendance.

Root & Rise Symposium is positioned for those actively shaping the cannabis industry—from cultivators and manufacturers to retailers, consultants, educators, and public sector leaders. As Virginia’s cannabis market continues to take form, the symposium serves as a central meeting point for those building it.

All full symposium passes include meals, hospitality, networking receptions and admission to the Root & Rise Trailblazer Awards Dinner & Reception.