Search engines are the most commonly used tools for searching for information on the internet, and the rate of search engines among information sources approaches 96% nowadays. This rate shows us the importance of search engine optimization (SEO) for web pages.

SEO takes detailed hard work, time, knowledge, and tracking. This article is about simple, basic, but essential SEO rules. If you follow these rules, your event website can easily be displayed in the upper places of the search results.

Content

  • Originality: Copied content is the biggest reason why your website is NOT in the top spots. Search engine bots are developed with algorithms that can detect if your content is copied or original. Content on your website MUST be created originally by you, this is the number one SEO rule. So, different and original content should be created for each event.
  • Keyword Research: Are you writing a blog post that doesn't get much traffic? Here is a tip! You can use Google Trends, Buzzsumo, and other similar tools to see what the popular searches on the internet are. I searched for the 'event marketing' keyword popularity on Google Trends and in the last 3 months, these two keywords search popularity increased worldwide¬†
5 Essential SEO Tips for Event Web Pages

You should use related keywords in your blog post to reach people who are likely to become real customers for your website.

Quick Tip: Blog articles with an average of 1900 words perform better on Google rankings.

Bounce Rate

"Bounce Rate" is the rate of people who visited your page but left it without going anywhere else on site. The bounce rate can be tracked with Google Analytics very easily. This rate should be as low as it can be. Because the lower bounce rate means that your visitors enjoyed what you did on your webpage.

According to our research, the ideal bounce rate for event web pages is supposed to be 55% or less. This rate was calculated by using Google Analytics bounce rate data for 18 event web pages, with approximately 45,000 pages displayed by more than 20,000 participants.

Right Title and Description Choices

The title field is what people see at the top of the browser and the results of the search engine. The description is the field where, as the name implies a brief description partakes and it is displayed in the search results. These two fields must have the best sentences that explain the content of the page, as well as the need to include the most searched words.

You can use Google Trends or Google AdWords Keyword Planner tools to learn what people search for and how many times they have searched these terms before. Don't forget that keywords should not be over-repeated in your title and description and they should be compatible with the keywords in your site's content.

Mobile Compatibility

In our research on academic events, we found that, the rate of mobile display of event pages was 20%. This rate may even be much higher at events in which the average age of participants is lower. Also, desktop and mobile search results are never the same at the search engines. Non-responsive (not mobile compatible) pages are displayed in lower rows. Google even shows you if the page is responsive (mobile-compatible) or not and this is an extra reason for the researcher to click to your site. You can see a mobile search example below:

Preparing a responsive web page doesn't mean making different web pages for desktops, tablets, or mobile devices. It means that your web page will have a "responsive design" and users can go through it freely.

BackLink

Backlinks are links that are directed towards your website. Trustworthiness is one of the most important keys for Google. By having quality backlinks, Google analyzes your website to see if it is popular and trustworthy.

5 Essential SEO Tips for Event Web Pages

Most people think that if our website is attractive enough and we do a good job, our customers will find and work with us easily.' This opinion is misleading the people. According to the Netcraft January 2023 Web Server Survey, there are over 1.8 billion websites. To get a high rank and win the trust of the user on Google, backlinks take an important place.

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